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'Reading Rainbow' campaign nets $1 million in less than 24 hours

Less than 24 hours after launching a Kickstarter campaign Wednesday, LeVar Burton, the actor and host of 'Reading Rainbow', has raised more than $1 million in his efforts to revive the children's educational series.  The monthlong campaign is offering a long list of rewards for contributors, including items related to Burton's acting days on "Star Trek: The Next Generation," tickets to a live "Reading Rainbow" show and signed copies of Burton's new children's book. Money raised from the campaign will go toward relaunching the "Reading Rainbow" website and free access to books and video field trips.  Burton hosted "Reading Rainbow" on PBS from 1983 to 2006. 

Watch LeVar Burton explain why he starting a campaign to bring back 'Reading Rainbow'

 

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